Better input.
Greater outcomes.
Regardless of what stage your business is at, we can tailor our programs and support services to your specific needs.
Coaching Program – ‘The Secret CEO’
Our bespoke coaching and consulting service is our most sought-after program. By limiting it to a small number of clinics, we are able to devote our time and tailor our service entirely to your needs.
Whether you are starting, growing or preparing your business for sale, we become your ‘secret CEO’, getting in the trenches with you to effect positive change quickly.
Intensive support through weekly structured meetings and ad-hoc communications to:
- Establish clear strategic direction
- Implement structural change
- Deliver bespoke training courses tailored for you and your team
- Provide human resource advice and training
- Drive your clinics profitability through increased productivity.
Keynote Speaking
Suzie Hoitink is a highly sought-after keynote speaker known for her ability to transform cosmetic and medical clinics by aligning leadership, culture, and commercial performance.With deep experience working alongside clinic owners, executive teams, and frontline providers, Suzie specialises in developing high performing teams and leaders, reducing reliance on key individuals, and building clinics that scale sustainably without sacrificing patient outcomes or culture.
Her keynote sessions are practical, energising, and deeply relevant to the realities of modern clinics. Suzie bridges the gap between clinical excellence and commercial performance, helping teams understand how to drive utilisation, productivity, skincare sales, and long-term client retention through consultative skill development and clear operating rhythms.
Suzie is particularly known for her work in:
- Reducing owner and key person dependency
- Building strong, values-led clinic cultures
- Developing confident, capable leaders at every level
- Improving team productivity and treatment utilisation
- Elevating skincare prescription and retail performance
- Creating consistent, high-quality client journeys that drive loyalty and results
Her approach is grounded, evidence-based, and human. Rather than focusing on short-term tactics or traditional “upselling,” Suzie teaches teams how to communicate value, take patients on a clear skin health journey, and deliver outcomes that benefit both the patient and the business.
Audiences consistently describe Suzie’s sessions as insightful, motivating, and immediately actionable. Leaders leave with clarity. Teams leave with confidence. Clinics leave with momentum.
Suzie Hoitink is the speaker clinics book when they want meaningful change, not just inspiration.
Mentor Program
Once you’ve established structures and processes through our Coaching Program, our mentoring program helps keep you and your business on track towards.
Sale-Ready Program
This intensive program focuses on implementing our proprietary systems proven to maximise your clinics potential and profitability: The Prescriptive Cycle & The HTNK Performance Management Program.
Educational Webinars for Clinic Team
Using the convenience of virtual meeting technology, Suzie will tailor a training webinar that will transform your clinical, admin and leadership teams into high performers.
Intensive Workshops
If you’re unsure of what you and your business specifically need, an Intensive Workshop is a great start, to dig deep and set a foundation for moving forward.
On Site Training
As a Registered Nurse with extensive experience training hundreds of nurses and doctors, Suzie is your secret weapon in transforming your team into high performers.
Advisory Board
An Advisory Board is the ideal way for you to get access to unique industry expertise and connections for your well-established business.
Industry Partner Projects
As one of the Cosmetic Industry’s leading authorities on best practice, Suzie is regularly called on for her expert advice and knowledge for short-term projects including working groups, committees, and industry training sessions.
