Unlock your
clinic's potential
After evaluating your clinic’s operational health, financial performance, and growth potential, HTNK provide a strategic roadmap to:
- Maximise profitability through optimised pricing strategies and service mix analysis
- Build high-performing teams with proven staff training and performance management systems
- Implement reporting systems that provide real-time insights and KPI tracking
- Strengthen operational excellence with clinical protocols and patient journey optimisation
- Develop marketing strategies that attract and retain ideal clients
- Create scalable systems that allow you to work on your business, not just in it
From healthcare practice management to strategic planning, we address every aspect of clinic operations to drive measurable revenue growth and long-term success.
Launching a successful aesthetic practice requires more than clinical expertise. Our medical aesthetics start-up consulting guides you through every critical decision:
- Site selection and lease negotiation
- Practice fit-out and equipment procurement advice
- Compliance and regulatory requirements
- Staffing and recruitment strategy
- Systems and software implementation
- Brand building, launch marketing and patient acquisition
Start with a solid foundation built for profitability from day one.
Ready to exit? Our healthcare business exit strategy consulting transforms your aesthetic clinic into a valuable, sale-ready asset. Drawing on our successful sale to an ASX-listed company, we help you:
- Optimise financial performance and valuations
- Reduce principal dependency
- Document systems and procedures
- Strengthen operational independence
- Position your clinic for maximum sale value
Speaker and Educator
As a speaker and educator, Suzie trains clinical teams, guides practice owners through pivots, and helps leaders position themselves in competitive markets. Her sessions deliver candid insights with energy that keeps rooms engaged. Whether elevating clinical standards, building patient trust, or driving business growth, she brings the expertise and strategic vision to make transformation happen – and stick.
Suzie Hoitink: your performance accelerator
Today, Suzie is Co-Founder and Chief Systems Officer at DappleOS™, building the operational infrastructure that’s changing how aesthetic clinics perform at scale. She also co-founded the National Cosmetic Partnership, creating structured pathways for premium independent clinics to grow and exit successfully. Through HTNK Advisory, she brings this systems-first mindset directly to clinic principals, combining strategic vision with hands-on execution.
Co-Founder & Chief Growth Officer, DappleOS™
Built, scaled and exited Clear Complexions (6 locations, ASX sale, 2017)
Advised hundreds of clinic principals across every growth stage
Co-Founder, National Cosmetic Partnership
Shaped Australia’s first Professional Practice Standards for Aesthetic Nursing
Telstra Business Women’s Award winner, Fellow of Australian College of Nursing
Why choose HTNK Advisory
Australia’s most experienced cosmetic clinic business consultancy
You’re not getting a consultant who’s watching from the sidelines. You’re getting someone who’s actively building businesses, testing systems, and solving growth challenges in real-time across multiple ventures. That hands-on operational insight, combined with genuine understanding of the isolation and pressure of clinic ownership, means you get strategies that actually work, delivered with empathy and focused on measurable performance.
Suzie Hoitink
From launching my first clinic to scaling six profitable locations and achieving a successful exit to an ASX-listed company, I’ve walked in your shoes and understand the pressures of owning your clinic.
Whether you’re struggling with team culture, working in your business instead of on it, or preparing for a successful exit, I provide proven strategic guidance and hands-on support to transform your clinic’s performance.
Reach out and organise a complimentary, confidential discovery session today – I only take on a limited number of new clients each quarter to ensure exceptional results.
We understand both the clinical and business sides of running a successful cosmetic clinic. Our healthcare practice management consulting covers:
- Financial performance optimisation and KPI development
- Team culture transformation and leadership training
- Clinical systems and patient consultation protocols
- Marketing strategy and brand positioning
- Operational efficiency and workflow optimisation
- Performance management and staff rostering
- Exit strategy and business valuation preparation
Most importantly, we understand the emotional journey of clinic ownership, the isolation, overwhelm, and weight of every decision. That’s why our approach is hands-on, empathetic, and focused on delivering measurable results.
What principals have to say
Serving clinics in Australia and Internationally including
Join hundreds of cosmetic clinic owners all over Australia – who have transformed their practices with HTNK Advisory.
Book discovery sessionLatest News
Planning Your Exit Strategy
Be Business Intelligent
