By your side to take you forward.
As your business partner, mentor, supporter and coach, HTNK Advisory will work by your side to build a better future for your business. We can help you at any stage: as you establish, enhance, scale or sell your business.
Suzie Hoitink
Suzie knows the challenges clinics face every day. She has lived and breathed being a business owner and has supported hundreds of clinics across the country to understand their purpose and realise their potential.Proven healthcare business consulting expertise:
- Grew Clear Complexions from one clinic to six premium locations with 70+ staff
- Successfully sold to ASX-listed Vita Group in 2017
- Co-founded Australia’s first Professional Practice Standards for Aesthetic Nursing
Featured in Vogue as one who “changed the face of the cosmetic industry in Australia” - Keynote speaker at leading cosmetic industry conferences for 15+ years
- Advised hundreds of aesthetic clinic principals across Australia
Alex Hoitink
Supporting HTNK Advisory’s work with clinic principals, Alex Hoitink brings strategic business expertise across project management, negotiations, and business development. His experience scaling businesses and navigating complex commercial transactions provides valuable support in helping clinics achieve their growth and exit objectives.Business leadership and expertise:
- Successfully established and scaled two businesses, including one to an ASX-listed company in 2017
- Extensive experience in strategic project management and business development
- Proven track record in complex negotiations with local organisations, multinational players, and investors
- Expertise in healthcare precinct development and practice establishment
- Chief Executive Officer of one of Australia’s leading operating systems for clinical practices
Comprehensive medical aesthetics business consulting
We understand both the clinical and business sides of running a successful cosmetic clinic. Our healthcare practice management consulting covers:
- Financial performance optimisation and KPI development
- Team culture transformation and leadership training
- Clinical systems and patient consultation protocols
- Marketing strategy and brand positioning
- Operational efficiency and workflow optimisation
- Performance management and staff rostering
- Exit strategy and business valuation preparation
Most importantly, we understand the emotional journey of clinic ownership, the isolation, overwhelm, and weight of every decision. That’s why our approach is hands-on, empathetic, and focused on delivering measurable results.