I cannot stress enough how much Suzie and HTNK Advisory have transformed my dental clinic in just six short months. When I purchased the clinic three and a half years ago, I had already improved the dental systems, but I was looking to expand the services to include skin aesthetics and grow the business with a new vision and an aligned team. However, I was facing some cultural issues with the team, which was a new experience for me. Despite previously engaging with a dental-specific management company, my team was not resonating with them, and this created a negative association with everything new we tried to implement.

That’s when Suzie came in and helped me define our vision, mission, and values. She presented it to the team and aligned everyone to the new direction. This significantly improved the team culture and productivity, and we were finally all on the same page. Suzie then helped us rebrand the entire business, from the logo to the furnishings, and introduced us to some fantastic graphic and web designers. She helped us develop clear position descriptions, employee operating rhythms, and a communication structure that includes KPIs that are not only financially focused but also values-focused. This allowed me to focus on building the business instead of constantly working in it.

Suzie’s support and guidance has been invaluable. She understands the thought process and difficult decisions that come with owning a business, and she encourages me to be the best version of myself and lead my team with integrity. Her weekly inspiration and support has made me feel confident in my abilities to achieve my business and personal goals.

Working with Suzie and HTNK Advisory has been the best decision I have made for my clinic. In just six months, we have transformed into a more aligned, energised, and productive team. We have a new business name, a new look, and a new section of the business. We are now well on our way to achieving our next goal of building a custom building and expanding our business even further. Most importantly, Suzie has helped me become a stronger leader and focus on the things that matter.

If you are looking for constant self-improvement and want to improve your business, I highly recommend HTNK Advisory. They take the time to learn your business, regardless of the industry, and give you the fundamentals to improve and take your business in the direction you aspire to go. Suzie and her team are well connected, and they will support you every step of the way. Don’t hesitate to work with them; it will be the best decision you will make for your business.