HTNK Advisory Pty Ltd

I cannot stress enough how much Suzie and HTNK Advisory have transformed my dental clinic in just six short months. When I purchased the clinic three and a half years ago, I had already improved the dental systems, but I was looking to expand the services to include skin aesthetics and grow the business with a new vision and an aligned team. However, I was facing some cultural issues with the team, which was a new experience for me. Despite previously engaging with a dental-specific management company, my team was not resonating with them, and this created a negative association with everything new we tried to implement.

That’s when Suzie came in and helped me define our vision, mission, and values. She presented it to the team and aligned everyone to the new direction. This significantly improved the team culture and productivity, and we were finally all on the same page. Suzie then helped us rebrand the entire business, from the logo to the furnishings, and introduced us to some fantastic graphic and web designers. She helped us develop clear position descriptions, employee operating rhythms, and a communication structure that includes KPIs that are not only financially focused but also values-focused. This allowed me to focus on building the business instead of constantly working in it.

Suzie’s support and guidance has been invaluable. She understands the thought process and difficult decisions that come with owning a business, and she encourages me to be the best version of myself and lead my team with integrity. Her weekly inspiration and support has made me feel confident in my abilities to achieve my business and personal goals.

Working with Suzie and HTNK Advisory has been the best decision I have made for my clinic. In just six months, we have transformed into a more aligned, energised, and productive team. We have a new business name, a new look, and a new section of the business. We are now well on our way to achieving our next goal of building a custom building and expanding our business even further. Most importantly, Suzie has helped me become a stronger leader and focus on the things that matter.

If you are looking for constant self-improvement and want to improve your business, I highly recommend HTNK Advisory. They take the time to learn your business, regardless of the industry, and give you the fundamentals to improve and take your business in the direction you aspire to go. Suzie and her team are well connected, and they will support you every step of the way. Don’t hesitate to work with them; it will be the best decision you will make for your business.

My business grew so quickly and whilst the success was great, my lack of planning meant that it soon became a burden.

As a medical doctor and science nerd, I was so focused on perfecting my craft, but I didn’t have the basic management and financial skills to effectively manage my business. I was working long days and nights and felt stuck. It was then that I realised I needed help to implement structure and a sound business culture, as well as plan for the long term.

After a few failed attempts with other business coaches who had no specific experience in my industry, I saw Suzie’s presentation at a conference. It was clear that she had the proven experience and personal skills to motivate me, help me grow as an individual and make my business more sustainable.

Through my coaching sessions with Suzie and Alex, I was able to learn the basic structures required to run a sustainable business, including better communication with staff and a more systematic approach to consultation and patient management. Suzie also helped me train up a Clinic Coordinator and provided support for this person to take on many of my tasks, reducing my personal stress levels significantly. I now have more time and energy to grow as a clinician and spend more time with my family.

Working with Suzie and Alex was easy, as coaching sessions happened via Skype and we also communicated regularly through email. Suzie provided an incredible level of support and was always available via phone or email for more advice. The process of working with HTNK Advisory was truly life-changing, and my business is a completely different workspace now.

I have been able to elevate my brand and recruit highly trained and experienced staff who share similar values as me. The work environment is now relaxed, professional, and I get to spend my time with a beautiful team who understand their role in our business and work with me to constantly improve our processes and client service. Clear messaging and communication with our patients has also led to a real shift in the patients we see, and they align more with our values. This makes coming to work so enjoyable!

Having a business coach is a big investment, both in terms of time and finances. However, it is a lot more expensive to do nothing. If you commit yourself to the process, big changes can occur not only in your business but also in your personal life. Coaching is a lot like therapy at times, and it is important to be clear about your goals before embarking on the process. I highly recommend Suzie and HTNK Advisory to anyone looking to take their business to the next level.

HTNK Advisory has been a complete game-changer for my business. After reading an article about Suzie and her team, I decided to give their business coaching services a try. My goal was to optimize my business performance with a focus on developing an exit strategy for myself and my future, while setting up the policies and procedures necessary to employ new staff and grow the business.

Suzie and Alex were instrumental in guiding me through the process of bringing my business to a level that could either make it a saleable asset or an income stream that I could manage without being the sole income earner. This included employing and performance managing staff, as well as branding the business to express our unique offering.

It was a lot of hard work, but Suzie was excellent in ensuring that I had everything I needed each week to achieve the goals she had set for me to improve the business. I also felt that they were genuinely supportive of me and wanted to see me succeed. Suzie made sure that we utilised our time together each week to tick off our to-do list and move forward.

Thanks to their guidance and expertise, my business is now a whole lot clearer and more consistent. I am better equipped to manage staff performance and grow my business.

If you’re an entrepreneur looking to move your business forward and are open to the advice and experience of industry leaders, then give HTNK Advisory a call.

When I first met Suzie at a conference, I knew deep down that I needed her and Alex on my team. Even though I was just a small part-time one-man band at the time, I plucked up the courage to reach out to them. And I can honestly say, I haven’t looked back since.

For over 20 years, I focused on treating patients and being a doctor, with little to no training in running a business. Despite having an entrepreneurial spirit, I needed the knowledge and guidance of advisors who not only survived but truly thrived in this specific industry. Suzie and Alex were the perfect fit.

They have been instrumental in preparing and implementing staff training, standard operating procedures, and marketing strategies for my business. Their regular support and guidance have helped me make strategic decisions that have propelled my business’s growth. In particular, they helped me secure a large capital contribution from my landlord and very favourable lease conditions as well as negotiating the purchase of my second clinic in Newcastle.

But it’s not just their expertise that sets them apart. Every meeting with Suzie and Alex is a joy. I can feel their genuine care for both me and my business. Whenever I doubt a decision or choice, they are there to work through it with me, helping me regain my confidence.

After COVID hit, I was feeling lost and overwhelmed, with no real idea of how to move my business forward. But then I found Suzie from HTNK Advisory, and everything changed.

Suzie challenged my thoughts and made everything clear for me. As someone who had no background in business, I felt like I had no idea what I needed to do. But Suzie helped me with everything, from creating SOPs and KPIs to developing training guidelines and operating rhythms.

Every week, Suzie would prioritise tasks that needed completing to create a structure for increasing the number of people on my team. And every time I spoke to her, I felt a million times smarter. She got me through the week feeling confident and goal-oriented. Any concerns I had throughout the week were dealt with, and I could focus all my energy on working hard rather than worrying.

Now, thanks to Suzie and HTNK Advisory, we have a solid clinic structure, common goals, and a fabulous team with a clear direction. Suzie is still my mentor as my business grows, and to be honest, I couldn’t do it without her.

Whilst I want to keep Suzie to myself, I can honestly say that using HTNK Advisory will help you sift through the noise and make all your plans clear so that you can focus on the more important things that only you can do. If you’re feeling lost or overwhelmed, the team at HTNK Advisory will help you get back on track and achieve the success you deserve.

I approached Suzie Hoitink last year because I felt uncertain about how to progress the business and I lacked confidence in making business choices. I had heard Suzie speak at several industry events over the years and thought she may be able to help .

I needed help understanding business issues. Coming from a general practice background and not having owned a business before this clinic, I just didn’t have the skills I needed. I wasn’t sure what treatments/ devices I should invest in, or what staff I needed and how best to find them. Even the question of how much I should pay staff.

Suzie took me through a clear process that involved focusing me on our clinic brand and direction, and then teaching me how to read and understand business reports, and manage staffing. It took a huge weight off my shoulders, having someone experienced in this industry and business savvy ( as well as an incredibly motivated personality!) to direct me. She was available for any questions I had throughout the process. She made me accountable from week to week so that I was pushed to achieve the goals we set in each weekly meeting.

Now I feel much more confident in managing the business going forward. The business has a clear direction and day to day functioning is much more efficient. I would recommend Suzie to anyone looking to grow and develop their business.