Secondly, measure what matters. The central nervous system of every business regardless of industry is the data. Understand what reports are needed to tell you exactly what makes your practice tick and establish which specific metrics are crucial.

Metrics are the levers you can pull to improve performance. Metrics vary depending on type of practice and strategy, but close analysis of the basics such as average sale value, frequency of visits and patient retention value will quickly reveal where there is complacency in the practice and where there is opportunity. Simple metrics such as revenue per staff member, productivity per hour and conversions will also indicate any skill or will issues that can be nipped in the bud.

My advice with metrics is to make them simple and specific. What can be monitored and measured can be managed to allow for adaptation and growth in your business. If ‘reading’ your business like this isn’t your strength, then get some external help. It’s invaluable intelligence especially in disruptive times.